Burstly vs ChartBoost

July 27, 2023 | Author: Sandeep Sharma
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Burstly
Burstly develops tools that provide solutions for beta-testing, intuitive analytics and application monetization.
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ChartBoost
Chartboost is a leading in-app programmatic advertising and monetization platform. We empower developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
Burstly and ChartBoost are both prominent platforms in the mobile advertising and app monetization space, but they offer distinct features and services that set them apart. Burstly, formerly known for its product TestFlight, focuses on mobile app testing and analytics. Its primary purpose is to help developers ensure the quality and performance of their applications before launching them in the market. Burstly provides comprehensive testing tools, crash reporting, and user feedback mechanisms to optimize app development. While it does offer some ad monetization features, it is not its core focus.

On the other hand, ChartBoost is primarily dedicated to mobile ad monetization. It is a leading in-app advertising platform that enables developers to generate revenue through ads displayed within their mobile apps. ChartBoost specializes in interstitial and rewarded video ads, providing developers with a seamless integration process and advanced targeting options to maximize ad revenue. It also offers powerful analytics to track ad performance and user engagement, helping developers make data-driven decisions to improve their app's monetization strategy.

Another key difference between Burstly and ChartBoost is their business model. Burstly typically operates on a Software-as-a-Service (SaaS) model, where developers pay a subscription fee to access their testing and analytics tools. ChartBoost, on the other hand, follows a performance-based model, meaning developers can use their ad platform for free and pay only when users interact with the ads, typically through cost-per-click (CPC) or cost-per-install (CPI) pricing.

See also: Top 10 Mobile Advertising platforms
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com