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BrightEdge vs SimilarWeb
July 06, 2023 | Author: Sandeep Sharma
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The BrightEdge SEO platform enables marketing professionals to align & optimize content to improve business results from organic search traffic as measured by conversions and revenue. With the advent of secure search, Google’s ‘not provided’ and the impact of Google algorithm changes, search marketing now requires SEOs to work more closely with their content marketing colleagues to target demand, optimize content, and measure progress and results.
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Compare website traffic with SimilarWeb.com's advanced traffic estimator tool. See any website's traffic sources & uncover their online marketing strategies.
BrightEdge and SimilarWeb are two powerful tools used in the field of digital marketing, but they have distinct differences in terms of their focus and functionality. BrightEdge is primarily an enterprise-level SEO and content marketing platform that offers advanced features for optimizing website performance. It provides in-depth insights into keyword research, content optimization, competitive analysis, and comprehensive reporting and analytics. In contrast, SimilarWeb is a competitive intelligence tool that provides data and analytics on website traffic, audience demographics, referral sources, and user behavior. It helps users understand and benchmark their website's performance against competitors. While BrightEdge is more specialized in SEO and content optimization, SimilarWeb offers a broader view of the digital landscape, allowing users to gain valuable insights into the overall online presence and performance of websites, including their competitors.
See also: Top 10 SEO services
See also: Top 10 SEO services
BrightEdge vs SimilarWeb in our news:
2015. Web analytics service SimilarWeb raised $25M
SimilarWeb, a platform that offers insights into website and mobile app traffic for both publishers and their competitors, recently secured $25 million in funding. This investment will be utilized to further develop the company's business through organic expansion and potential acquisitions. SimilarWeb's primary competitor is Alexa, known for its website rankings. However, SimilarWeb aims to surpass its rival by providing an additional layer of transparency. In addition to offering users free access to various details such as search marketing, display, and traffic data, SimilarWeb generates revenue by offering a Pro tier subscription. The Pro tier starts at $200 per month and follows a modular pricing structure, allowing users to pay only for the specific data they require.
2015. BrightEdge launched new tools for content marketers
The SEO service BrightEdge has introduced new tools designed to help users monitor their competition more effectively. Among these tools is the Content Optimizer, which leverages the advanced BrightEdge Data Cube to provide users with writing guidance akin to a coach. As marketers progress, the Content Optimizer offers recommendations on various aspects, such as optimizing blog post structure or identifying excessively lengthy posts. With the latest release, Content Optimizer 3.0, BrightEdge has incorporated data from a new source: competitors. This functionality enables marketers to gain insights into the types of content their competitors are producing and evaluate their effectiveness. Furthermore, users receive recommendations on how to create competitive content of their own. By leveraging this feature, marketers can stay informed about industry trends, enhance their content strategy, and ensure they remain competitive in the market.
