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BrightEdge vs Google Search Console
July 06, 2023 | Author: Sandeep Sharma
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The BrightEdge SEO platform enables marketing professionals to align & optimize content to improve business results from organic search traffic as measured by conversions and revenue. With the advent of secure search, Google’s ‘not provided’ and the impact of Google algorithm changes, search marketing now requires SEOs to work more closely with their content marketing colleagues to target demand, optimize content, and measure progress and results.
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You want to be found on the web. We want to help. Track your site's search performance with Google Search Console and browse around for more webmaster resources. If something's wrong with your site, get help fast using our top issues list, support documentation and testing tools.
BrightEdge and Google Search Console are two distinct tools with different focuses in the field of search engine optimization (SEO). BrightEdge is a comprehensive SEO and content marketing platform that provides advanced features for enterprise-level users. It offers capabilities such as keyword research, content optimization recommendations, competitive analysis, and robust reporting and analytics. On the other hand, Google Search Console is a free tool provided by Google itself, offering insights into a website's performance in Google search results. It provides data on search queries, indexing status, site errors, and more, allowing website owners to monitor and optimize their presence on Google.
See also: Top 10 SEO services
See also: Top 10 SEO services
BrightEdge vs Google Search Console in our news:
2016. Google launched simple website testing tool for small businesses
Google has introduced a new tool designed specifically to assist business owners in evaluating the performance of their websites on mobile devices, including smartphones and tablets. By simply entering their website address, users can obtain a score indicating how well their site performs. Additionally, the tool generates a comprehensive report that offers specific recommendations for improvements, which can be shared with website administrators or developers. As mobile searches surpassed desktop searches for the first time last year, it has become crucial for website owners to ensure that their sites are accessible, functional, and optimized for performance to achieve better visibility in search results.
2015. Google rebrands Webmaster Tools to Google Search Console
Google has made the decision to rebrand Google Webmaster Tools as Google Search Console. Why? According to Google, the tool's purpose extends beyond webmasters and encompasses a broader user base, including hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters. By adopting the new name, Google aims to make the tool more inclusive and welcoming to non-webmasters, ensuring they don't feel intimidated. It's important to note that this name change does not bring about any other alterations to the tool itself, although Google regularly introduces new features to enhance its functionality.
2015. BrightEdge launched new tools for content marketers
The SEO service BrightEdge has introduced new tools designed to help users monitor their competition more effectively. Among these tools is the Content Optimizer, which leverages the advanced BrightEdge Data Cube to provide users with writing guidance akin to a coach. As marketers progress, the Content Optimizer offers recommendations on various aspects, such as optimizing blog post structure or identifying excessively lengthy posts. With the latest release, Content Optimizer 3.0, BrightEdge has incorporated data from a new source: competitors. This functionality enables marketers to gain insights into the types of content their competitors are producing and evaluate their effectiveness. Furthermore, users receive recommendations on how to create competitive content of their own. By leveraging this feature, marketers can stay informed about industry trends, enhance their content strategy, and ensure they remain competitive in the market.
