Brandwatch vs Talkwalker
August 20, 2023 | Author: Sandeep Sharma
Brandwatch and Talkwalker are both powerful social media listening and analytics tools that help businesses monitor and analyze their online presence and brand reputation. Brandwatch is known for its comprehensive social listening capabilities, providing real-time insights from various social media channels to understand customer sentiment, track trends, and monitor brand mentions. Its advanced analytics and data visualization tools enable businesses to make data-driven decisions and identify opportunities for growth. On the other hand, Talkwalker is also a robust social media analytics platform, offering AI-driven insights and image recognition features. It excels in its ability to monitor and analyze social media conversations across multiple languages, enabling businesses to gain a global perspective on their brand reputation and social media impact.
See also: Top 10 Social Media Management tools
See also: Top 10 Social Media Management tools
Brandwatch vs Talkwalker in our news:
2015. Social media monitoring service Brandwatch raised $33M
Brandwatch, the social media monitoring service that analyzes data from over 80 million sites, including Facebook and Twitter, and converts it into valuable insights for businesses, has secured $33M in Series C financing. While other companies like DataSifts, Twitter-owned Gnip, HootSuite, and Radian6 also strive to harness the power of social media data, Brandwatch seems to have garnered a stronger appeal among brands and marketers due to its cofounder Giles Palmer's description of it as a "deeply comprehensive product." Additionally, Brandwatch's inclusion in Twitter's certified partner program, from which Datasift is now excluded, further solidifies its position. This trend demonstrates the significant demand that organizations have for a social analytics platform that provides them with crucial consumer and business insights.