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Brandwatch vs Meltwater
August 20, 2023 | Author: Sandeep Sharma
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Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
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Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results.
Brandwatch and Meltwater are two leading platforms in the realm of media monitoring and social listening, but they each offer distinct features and strengths. Brandwatch is renowned for its robust social media listening capabilities, empowering businesses to gather real-time data and insights from various social media platforms. It excels in advanced sentiment analysis, trend tracking, and identifying influencers, providing companies with a comprehensive view of their brand's online presence and customer perceptions. On the other hand, Meltwater specializes in media intelligence and PR analytics, offering access to a vast database of traditional media sources, online news articles, and editorial content. It focuses on monitoring brand mentions across diverse media channels, measuring media reach, and analyzing sentiment, making it a valuable tool for managing brand reputation and PR efforts.
See also: Top 10 Social Media Management tools
See also: Top 10 Social Media Management tools
Brandwatch vs Meltwater in our news:
2015. Social media monitoring service Brandwatch raised $33M
Brandwatch, the social media monitoring service that analyzes data from over 80 million sites, including Facebook and Twitter, and converts it into valuable insights for businesses, has secured $33M in Series C financing. While other companies like DataSifts, Twitter-owned Gnip, HootSuite, and Radian6 also strive to harness the power of social media data, Brandwatch seems to have garnered a stronger appeal among brands and marketers due to its cofounder Giles Palmer's description of it as a "deeply comprehensive product." Additionally, Brandwatch's inclusion in Twitter's certified partner program, from which Datasift is now excluded, further solidifies its position. This trend demonstrates the significant demand that organizations have for a social analytics platform that provides them with crucial consumer and business insights.
