Brand24 vs Meltwater

August 21, 2023 | Author: Sandeep Sharma
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Brand24
AI Social listening tool that allows to protect your reputation, measure your brand awareness, analyze competitors, discover customer insights, get AI-powered access to mentions across social media, news, blogs, videos, forums, podcasts, reviews, and more.
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Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results.
Brand24 and Meltwater are two distinct players in the realm of social media monitoring and brand intelligence, each offering unique features tailored to different aspects of online presence and reputation management.

Brand24 stands out with its real-time social listening capabilities, allowing businesses to track mentions, sentiment, and trends across various social media platforms and web sources. It excels in delivering immediate insights that help brands stay responsive to customer feedback and monitor brand perception. Brand24's user-friendly interface and focus on real-time interactions make it a valuable tool for businesses that prioritize proactive engagement and rapid responses to online conversations.

Meltwater, on the other hand, offers a comprehensive suite of media monitoring and PR analytics tools that extend beyond social media. It covers a broader range of sources, including traditional news outlets and online publications. Meltwater's strength lies in its media intelligence capabilities, offering businesses insights into how their brand is being discussed across different media channels. Its advanced analytics and reporting features cater to businesses seeking a deeper understanding of their media coverage and industry trends.

See also: Top 10 Social Media Management tools
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com