Brand24 vs Brandwatch

August 23, 2023 | Author: Sandeep Sharma
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Brand24
Brand24
AI Social listening tool that allows to protect your reputation, measure your brand awareness, analyze competitors, discover customer insights, get AI-powered access to mentions across social media, news, blogs, videos, forums, podcasts, reviews, and more.
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Brandwatch
Brandwatch
Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
Brand24 and Brandwatch are prominent players in the field of social media monitoring and brand tracking, each offering unique features and functionalities. Brand24 is known for its real-time social listening capabilities, allowing users to monitor mentions, comments, and discussions about their brand across various online platforms. It emphasizes user-friendly interface and affordability, making it a popular choice for businesses looking to gain insights into their brand reputation. On the other hand, Brandwatch is recognized for its robust data analytics and advanced insights, offering in-depth sentiment analysis, trend tracking, and demographic information. It caters to larger enterprises seeking comprehensive brand intelligence by monitoring conversations not only on social media platforms but also on news websites, forums, and blogs.

See also: Top 10 Social Media Management tools
Brand24 vs Brandwatch in our news:

2015. Social media monitoring service Brandwatch raised $33M



Brandwatch, the social media monitoring service that analyzes data from over 80 million sites, including Facebook and Twitter, and converts it into valuable insights for businesses, has secured $33M in Series C financing. While other companies like DataSifts, Twitter-owned Gnip, HootSuite, and Radian6 also strive to harness the power of social media data, Brandwatch seems to have garnered a stronger appeal among brands and marketers due to its cofounder Giles Palmer's description of it as a "deeply comprehensive product." Additionally, Brandwatch's inclusion in Twitter's certified partner program, from which Datasift is now excluded, further solidifies its position. This trend demonstrates the significant demand that organizations have for a social analytics platform that provides them with crucial consumer and business insights.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com