BigCommerce vs Wix

2023. Wix’s new tool can create entire websites from prompts



Website builder Wix has introduced a new tool called the AI Site Generator. With this tool, Wix users can simply describe their intentions, and the AI will automatically generate a complete website for them. This includes a homepage, inner pages, as well as text and images. Additionally, the AI Site Generator incorporates business-specific sections, such as events and bookings, aiming to provide customers with tangible value as they build and expand their businesses. Wix has been actively exploring the possibilities of AI, and the AI Site Generator is a significant step forward in their AI experiments. Prior to this, they introduced the text creator powered by ChatGPT, enabling users to generate personalized content for specific sections of their websites. Moreover, the AI template text creator generates all the text required for a given site. Alongside these tools, Wix also offers an AI domain generator to help users brainstorm and find suitable web domain names. These AI-driven capabilities complement Wix's suite of AI image editing, fine-tuning, and creation tools.


2021. Wix launches a no-code app builder for $200 per month



Wix has introduced a new offering called Branded App by Wix, specifically designed for business owners who want to create native apps effortlessly, without the need for coding skills. While Wix is renowned for its drag-and-drop website builder, it now expands its user-friendly platform by enabling anyone to build their own app. The introduction of Branded App by Wix allows users to manage their online presence comprehensively, providing tools to develop and customize apps. Although it comes with a significant investment of $200 per month, users should also consider additional costs such as a yearly $99 fee for the App Store and a one-time $25 fee for Google Play. According to Wix, leveraging native mobile apps can significantly boost sales for businesses in the long run.


2020. Wix launches a new company, Wix Answers, to unify customer support



Website-building platform Wix has introduced a new venture called Wix Answers, designed to offer high-level customer support and compete with companies such as Zendesk and Salesforce. Wix Answers was initially developed to fulfill the company's internal requirements and later transformed into a separate entity (still under Wix's ownership). This system grants users a comprehensive overview of their interactions with customer service, encompassing conversations across various channels like phone calls, chat, website tickets, and emails. Powered by AI, the platform assists support agents in responding promptly and provides recommendations to enhance team efficiency, including improved accessibility of customer support articles.


2018. Wix launched new suite of products for support, sales and marketing



Wix has introduced a comprehensive suite of management and marketing tools known as Ascend. With Ascend, you can effortlessly handle all your customer interactions in one centralized location. It empowers you to efficiently capture leads, nurture relationships, process payments, and more. Wix is also in the process of developing a workflow editor that will enable automatic responses across your website and other channels based on customer behavior. Ascend by Wix is available as a separate subscription, with pricing options ranging from $9 to $45 per month. While other website builders like Squarespace and Weebly (now owned by Square) have also incorporated marketing tools, Ascend sets itself apart with its ambitious expansion, offering a comprehensive range of 20 products covering chat, memberships, email marketing, and search engine optimization. Some of these products may already exist within Wix but are now consolidated under the Ascend umbrella.


2018. BigCommerce raised $64 million



BigCommerce, an e-commerce service utilized by renowned brands such as Sony, Toyota, and over 60,000 other merchants, has successfully raised $64 million to expedite its business growth. BigCommerce offers its customers a comprehensive template to launch websites that include efficient shipping and payment tracking features. Additionally, it simplifies cross-selling on popular platforms like Amazon, eBay, and Facebook. The company asserts that it can assist e-tailers in reducing costs by up to 80 percent. Recently, BigCommerce has introduced an integration with Instagram, enabling seamless in-app purchasing for consumers. Furthermore, the company has established partnerships with leading entities such as PayPal and Google, and intends to capitalize on cross-platform opportunities by intensifying its efforts in that regard.


2018. BigCommerce introduced new Google Shopping campaign management solution



BigCommerce, a leading ecommerce platform, has recently introduced a new integration with Google Shopping, allowing merchants to leverage its advantages. This integration empowers BigCommerce merchants with seamless configuration and generation of product data feeds specifically designed for Google Shopping. Furthermore, they can optimize their Google AdWords campaigns directly within the BigCommerce control panel, resulting in time saved, improved ad spend optimization, and increased sales and conversion rates. By utilizing Google Shopping, a cost-effective solution, ecommerce merchants can effectively connect with potential customers who are actively seeking the products they desire, thus driving relevant traffic to their online stores and ultimately benefiting their businesses.


2018. BigCommerce integrated with Akamai Image Manager



BigCommerce has recently partnered with Akamai, a globally recognized and highly reliable cloud delivery platform, to offer Akamai Image Manager to its extensive network of over 55,000 BigCommerce stores worldwide. This collaboration enables BigCommerce customers to enjoy the benefits of Akamai's advanced image optimization technology. Through Akamai Image Manager, BigCommerce merchants gain the capability to optimize their online images based on factors such as device type, image quality, and download size. This optimization process leads to accelerated page loading times, enhanced customer engagement, and ultimately improved website conversion rates.


2018. Wix integrates with Instagram



The website building service Wix has introduced a new feature that enables users to seamlessly share their Instagram photos and videos on their websites. With the Instagram Feed App, you now have the ability to incorporate links to individual Instagram posts, allowing visitors to navigate directly to your site. You can select from a range of layouts to display your Instagram content, customize colors and fonts, and effortlessly include links to any photo or video within your feed. This feature provides an excellent opportunity to attract new followers and promote products from your Wix Stores collection, among other possibilities.


2017. Wix unveiled advanced code editor


Wix has expanded its capabilities beyond simple website creation with the introduction of the innovative Wix Code platform. This new platform empowers creators, developers, and designers to effortlessly build sophisticated web applications that are perfectly tailored to their business requirements. With Wix Code, coding becomes hassle-free and serverless, providing a seamless experience. You can effortlessly set up database collections, design content-rich websites, incorporate custom forms, utilize APIs to modify site behavior, and much more. All of these functionalities are integrated with the user-friendly Wix Editor, ensuring ease of use and offering stunning visual components. Additionally, any application or website you create using Wix Code is SEO compatible, ensuring maximum visibility and reach.


2017. BigCommerce integrates with Instagram



BigCommerce has introduced an exciting feature that empowers merchants to drive sales through Instagram. With this new integration, BigCommerce merchants are among the first to gain access to shopping on Instagram, enabling users to discover, browse, and make purchases directly from product posts within Instagram's iOS and Android apps. With over 800 million monthly Instagram users, and 80 percent of them following at least one business account, brands have a significant opportunity to connect with a wide audience and showcase their unique products and stories. Starting today, BigCommerce merchants can effortlessly tag products in their Instagram posts, providing users with instant access to contextual information such as pricing and product descriptions with just a single click. This seamless integration enhances the shopping experience and offers a convenient way for customers to explore and engage with products, ultimately driving more conversions and sales for BigCommerce merchants.