AwStats vs Matomo

May 25, 2023 | Author: Sandeep Sharma
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AwStats
AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.
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Matomo
Google Analytics alternative that protects your data and your customers' privacy. Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership. Provides open-source On-Premise and SaaS options.
AwStats and Matomo (formerly known as Piwik) are two web analytics tools that offer insights into website traffic and visitor behavior. However, they differ in their approach, data sources, and feature sets. AwStats is an open-source analytics software that analyzes server log files to generate comprehensive reports on website statistics. It provides detailed information such as unique visitors, page views, search engine referrals, and visitor locations. AwStats is highly customizable and suitable for server administrators who prefer to analyze data directly from log files. On the other hand, Matomo is a self-hosted or cloud-based analytics platform that utilizes JavaScript tracking code to collect and analyze website data. It offers features like customizable dashboards, goal tracking, heatmaps, and A/B testing. Matomo is known for its user-friendly interface and the ability to give users full control over their data.

See also: Top 10 Web Analytics software
AwStats vs Matomo in our news:

2018. Piwik rebrands as Matomo



After a decade of developing Piwik and achieving remarkable success in creating the leading open-source analytics software that empowers users to have complete control over their data, the developers are embarking on a new chapter. As a result, the community project known as Piwik will now be known as Matomo. This change in name is the only modification; everything else remains unchanged. The developers' commitment to privacy has proven to be visionary, especially in light of the increasing global emphasis on privacy and the imminent introduction of privacy regulations in Europe. With the highly anticipated release of Matomo 4.0 planned for this year, new privacy protections will equip users with the necessary tools to comply with GDPR privacy laws. Matomo will continue to evolve in harmony with these regulations, guided by a clear and focused vision.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com