AppLovin vs InMobi

July 27, 2023 | Author: Sandeep Sharma
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AppLovin
AppLovin
AppLovin's proprietary tech and software solutions optimize app monetization, empowers data-driven marketing, and ensures profitable growth.
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InMobi
InMobi
InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. With an extensive range of ad formats, analytics and monetization tools for your app business. InMobi Guaranteed Outcomes, based on advanced machine learning algorithms and predictive sciences, offers you an industry-first guarantee on your mobile campaign's outcome
AppLovin and InMobi are two leading mobile advertising platforms, each offering unique advantages for app developers and advertisers. AppLovin specializes in user acquisition and in-app advertising, leveraging advanced data-driven technology to deliver targeted ads and optimize user engagement. Its focus on app promotion and efficient targeting capabilities make it a popular choice for developers looking to expand their app's user base. On the other hand, InMobi is renowned for its global reach and extensive ad network, covering a wide range of ad formats, including display, native, video, and in-app ads. InMobi's strength lies in its ability to reach a diverse audience across various regions and demographics, making it an excellent option for advertisers seeking a broader reach.

See also: Top 10 Mobile Advertising platforms
AppLovin vs InMobi in our news:

2023. Twitter completes sale of MoPub to AppLovin



AppLovin, the marketing software provider, has acquired Twitter's mobile ad platform, MoPub, for $1.05 billion in cash. Despite MoPub contributing approximately $188 million in annual revenue to Twitter in 2020, the social media giant has decided to focus on other areas of its business due to accelerated product development and greater potential. Twitter will now prioritize performance-based ads, SMB, and commerce as it redirects its resources. At the time of the acquisition, MoPub's software was already being utilized by 45,000 mobile apps to manage their monetization, reaching an impressive 1.5 billion addressable users globally, as per AppLovin's statement. Presently, AppLovin's Exchange provides direct access to over 150 DSPs (Demand-Side Platforms), representing numerous brands and agencies.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com