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Amplitude vs Matomo
July 20, 2023 | Author: Sandeep Sharma
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Product Analytics software. Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue.
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Google Analytics alternative that protects your data and your customers' privacy. Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership. Provides open-source On-Premise and SaaS options.
Amplitude and Matomo (formerly Piwik) are two powerful analytics tools, each catering to distinct analytical needs for businesses. Amplitude specializes in advanced product analytics, focusing on tracking and analyzing user behavior within web and mobile applications. It offers detailed insights into user interactions, engagement, and conversion funnels, empowering product managers and developers to make data-driven decisions to optimize their app's performance and user experience. On the other hand, Matomo is an open-source web analytics platform that provides comprehensive website tracking and reporting. Unlike Amplitude, Matomo allows users to have complete control over their data since it can be self-hosted on their servers. Matomo offers detailed insights into website traffic, user behavior, and conversion funnels, making it a preferred choice for businesses seeking data ownership and privacy compliance.
See also: Top 10 Web Analytics software
See also: Top 10 Web Analytics software
Amplitude vs Matomo in our news:
2018. Piwik rebrands as Matomo
After a decade of developing Piwik and achieving remarkable success in creating the leading open-source analytics software that empowers users to have complete control over their data, the developers are embarking on a new chapter. As a result, the community project known as Piwik will now be known as Matomo. This change in name is the only modification; everything else remains unchanged. The developers' commitment to privacy has proven to be visionary, especially in light of the increasing global emphasis on privacy and the imminent introduction of privacy regulations in Europe. With the highly anticipated release of Matomo 4.0 planned for this year, new privacy protections will equip users with the necessary tools to comply with GDPR privacy laws. Matomo will continue to evolve in harmony with these regulations, guided by a clear and focused vision.
