Adobe Express vs Picsart

2024. New Adobe Express mobile app allows to use AI design tools on-the-go



The freshly updated Adobe Express mobile app, now accessible on both iOS and Android platforms, introduces a revitalized experience featuring an array of new generative AI tools. Previously exclusive to the desktop version, these intuitive features, fueled by Adobe's creative generative AI, Firefly, are now conveniently available on-the-go. Adobe Express, the comprehensive AI content creation application, has become faster and more user-friendly, enabling users to effortlessly initiate posts, edit videos, craft mood boards or collages, and swiftly remove backgrounds from photos or videos. Seamlessly transition from desktop to mobile by starting a project on one and finishing, scheduling, or publishing it from the other. Real-time collaboration with team members is also facilitated, enhancing workflow efficiency from any location.


2021. Adobe launches free online photo/video editor Creative Cloud Express



Adobe has introduced Creative Cloud Express, a new mobile and web app that combines the best features from Adobe's expansive Creative Cloud Suite and Acrobat PDF tools. This single application enables users to swiftly create various content, ranging from social media posts to promotional posters and videos. Creative Cloud Express serves as a replacement for Adobe Spark, offering a template-first approach and convenient access to stock images and other resources. The aim is to make Creative Cloud Express more accessible compared to individual Creative Cloud applications. The app will be available in both a free version and a paid subscription edition priced at $9.99 per month, featuring additional capabilities and an extensive library of complex templates. Access to this new application is included in Adobe's Creative Cloud All Apps and flagship single-app plans.


2021. Picsart raises $130M for its visual creator tools



Picsart has secured a significant funding round of $130 million. The company specializes in developing mobile and desktop image and video editing tools that cater to both consumers and professionals. You've likely encountered content created using Picsart's tools across various platforms. Unlike niche APIs or specialized software, Picsart's accessible solutions make it a startup that feels more relatable to a broader audience. The company offers a combination of free and paid services, with paid products providing users with access to a wider range of images and features such as watermark removal. Additionally, Picsart provides a team-oriented plan that includes options for multi-seat purchases.


2021. Adobe is buying Frame.io for $1.28B



Adobe is purchasing Frame.io, a video review and collaboration platform used by more than a million customers, for $1.275 billion. Frame.io aids creative professionals in streamlining the video creation process by centralizing media assets, such as dailies, scripts, storyboards, work-in-progress, and more. It also enables frame-accurate feedback and comments, annotations, and real-time approvals. The company highlights faster upload speeds compared to other cloud hosting services like Vimeo, Box, Dropbox, and others. Adobe stated that combining its creative software, including Premiere Pro and After Effects video editing products, with Frame.io's review and approval functionality will result in a collaboration platform that empowers the video editing process. The Frame.io web platform is designed to seamlessly integrate with non-linear editing systems (NLEs) such as Adobe Premiere Pro, becoming an integral part of its customers' existing workflows.


2016. Adobe unveils Spark - creative suite for small/medium businesses


Small and medium-sized businesses can now take advantage of a range of free tools to effectively showcase their stories to customers. Adobe has recently introduced its suite of tools known as Spark. Alongside the ability to create web pages and social media posts, these tools empower businesses to craft engaging company event announcements, newsletters, lessons, flyers, brochures, small catalogs, and explainer videos. The iOS apps have also been renamed for better clarity. Spark Post (formerly Adobe Post) is a tool dedicated to creating and sharing text and graphics on social networks. Spark Page (formerly Adobe Slate) focuses on generating web pages, while Spark Video (formerly Adobe Voice) allows for the creation of animated videos using icons, photos, text, and graphics. With Adobe Spark, businesses have a comprehensive suite of tools to captivate their audience and convey their unique narratives.