Adobe Express vs Canva

2024. New Adobe Express mobile app allows to use AI design tools on-the-go



The freshly updated Adobe Express mobile app, now accessible on both iOS and Android platforms, introduces a revitalized experience featuring an array of new generative AI tools. Previously exclusive to the desktop version, these intuitive features, fueled by Adobe's creative generative AI, Firefly, are now conveniently available on-the-go. Adobe Express, the comprehensive AI content creation application, has become faster and more user-friendly, enabling users to effortlessly initiate posts, edit videos, craft mood boards or collages, and swiftly remove backgrounds from photos or videos. Seamlessly transition from desktop to mobile by starting a project on one and finishing, scheduling, or publishing it from the other. Real-time collaboration with team members is also facilitated, enhancing workflow efficiency from any location.


2023. Canva unveils Magic Studio, a suite of AI-powered design tools



Canva, the graphic design platform, has unveiled Magic Studio, a suite of AI-powered tools designed to simplify the creation of engaging and informative visuals. While the official launch was today, some of Canva's new features have been gradually introduced to a select group of users over the past few months. The Magic Edit trial, for example, gained attention earlier this year for its ability to modify individual elements in an image, transforming casual photos into professional headshots suitable for platforms like LinkedIn. Magic Studio represents a significant enhancement to Canva's AI offerings, introducing tools like Magic Switch, Magic Grab, Magic Expand, Magic Morph, Magic Alt Text, and Magic Animate. These tools utilize Canva's proprietary AI technology as well as contributions from partners like Google and OpenAI.


2022. Canva announces Docs - word processing tool



Graphic design platform Canva has introduced its latest collaborative word processing tool, Canva Docs. With the goal of rivaling established platforms like Google Docs, Canva Docs offers a stylish and visually appealing approach. Similar to its competitors, Canva Docs enables multiple users to collaborate simultaneously on a document, allowing you to observe real-time edits from your editor. In addition to standard features like spell check and support for non-English languages, including those with non-Latin characters, Canva Docs stands out with its emphasis on visual design. The word processor provides a range of format templates for users to select from, and its unique "Docs to Decks" feature automatically transforms a document into a presentation format, saving you significant time and effort. Furthermore, Canva Docs allows users to embed other Canva projects within their documents, such as presentations, videos, and digital whiteboards, enhancing the overall visual experience and flexibility of content creation.


2022. Canva moves beyond graphic design to launch a visual worksuite



Canva is expanding its range of offerings beyond its popular graphic design tool. The Australian company has introduced several new products to enhance its portfolio: Canva Docs, Canva Websites, Canva Whiteboards, and Data Visualization. In addition, Canva plans to expand its print services and extend its background removal technology to videos. Canva Presentations, launched in 2021, will also receive an upgrade with a remote control feature, enabling presenters to use other devices, such as a phone, as a virtual clicker.


2021. Adobe launches free online photo/video editor Creative Cloud Express



Adobe has introduced Creative Cloud Express, a new mobile and web app that combines the best features from Adobe's expansive Creative Cloud Suite and Acrobat PDF tools. This single application enables users to swiftly create various content, ranging from social media posts to promotional posters and videos. Creative Cloud Express serves as a replacement for Adobe Spark, offering a template-first approach and convenient access to stock images and other resources. The aim is to make Creative Cloud Express more accessible compared to individual Creative Cloud applications. The app will be available in both a free version and a paid subscription edition priced at $9.99 per month, featuring additional capabilities and an extensive library of complex templates. Access to this new application is included in Adobe's Creative Cloud All Apps and flagship single-app plans.


2021. Canva is getting into video



Canva, the startup dedicated to making design accessible to all, has introduced a new video editing suite. The Canva video software features an interface designed around scenes, enabling users to break down their videos into manageable segments. Within the suite, users can soon trim scenes, manage multiple audio tracks, and utilize in-editor video previews to review their work. Canva emerged during the design renaissance, alongside the rise of Sketch, Figma, and InVision, challenging Adobe's dominance. However, Canva distinguished itself by prioritizing the democratization of design, offering a user-friendly interface that empowers individuals to create a wide range of assets, including slide decks, t-shirts, and social media content.


2021. Adobe is buying Frame.io for $1.28B



Adobe is purchasing Frame.io, a video review and collaboration platform used by more than a million customers, for $1.275 billion. Frame.io aids creative professionals in streamlining the video creation process by centralizing media assets, such as dailies, scripts, storyboards, work-in-progress, and more. It also enables frame-accurate feedback and comments, annotations, and real-time approvals. The company highlights faster upload speeds compared to other cloud hosting services like Vimeo, Box, Dropbox, and others. Adobe stated that combining its creative software, including Premiere Pro and After Effects video editing products, with Frame.io's review and approval functionality will result in a collaboration platform that empowers the video editing process. The Frame.io web platform is designed to seamlessly integrate with non-linear editing systems (NLEs) such as Adobe Premiere Pro, becoming an integral part of its customers' existing workflows.


2019. Canva introduces online video editing



Canva, the design company that has secured nearly $250 million in funding, has unveiled a range of exciting new features, including a video editing tool. This tool simplifies the editing process and requires no prior experience, offering video templates, access to a stock content library encompassing videos, music, and more, as well as user-friendly animation tools. In addition, Canva has introduced Canva Apps, enabling developers and customers to build on top of the Canva platform. Notably, Dropbox, Google Drive, PhotoMosh, and Instagram are already part of the Canva Apps suite, with a total of 30 apps available upon launch.


2019. Graphic Design Software Canva launched enterprise product


Canva, the Australian design tool company, has announced a recent funding round that raised an additional $10 million, bringing its valuation to $3.2 billion. Alongside this, the company is introducing Canva for Enterprise. Up until now, Canva has provided users with a user-friendly toolkit for creating marketing and sales presentations, social media materials, and various other design products that are typically unrelated to product design. However, the challenge lies in maintaining brand consistency across the organization, especially outside the realm of product designers. While Canva remains free for individual users, the company has recognized the growing demand within professional organizations to ensure brand consistency and has responded with Canva Pro, a premium version of the product available for $12.95 per month.


2016. Adobe unveils Spark - creative suite for small/medium businesses


Small and medium-sized businesses can now take advantage of a range of free tools to effectively showcase their stories to customers. Adobe has recently introduced its suite of tools known as Spark. Alongside the ability to create web pages and social media posts, these tools empower businesses to craft engaging company event announcements, newsletters, lessons, flyers, brochures, small catalogs, and explainer videos. The iOS apps have also been renamed for better clarity. Spark Post (formerly Adobe Post) is a tool dedicated to creating and sharing text and graphics on social networks. Spark Page (formerly Adobe Slate) focuses on generating web pages, while Spark Video (formerly Adobe Voice) allows for the creation of animated videos using icons, photos, text, and graphics. With Adobe Spark, businesses have a comprehensive suite of tools to captivate their audience and convey their unique narratives.