AdWhirl vs MoPub

July 26, 2023 | Author: Sandeep Sharma
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AdWhirl
AdWhirl
AdWhirl is an advertising mediation platform for iPhone applications that allow developers to switch between ad networks on-the-fly. Use the AdWhirl technology to display ads from different ad networks in your Android and iPhone applications. Switch ad networks on the fly, all for free. With the source code available, you can see how it all works.
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MoPub
MoPub
MoPub is a hosted ad serving solution built specifically for mobile publishers. Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
AdWhirl and MoPub are both mobile ad mediation platforms that provide app developers with the ability to manage multiple ad networks through a single interface. However, there are significant differences between the two. AdWhirl was an ad mediation solution developed by AdMob, which later merged with Google and evolved into the Google Mobile Ads platform. On the other hand, MoPub, owned by Twitter, offers a comprehensive ad mediation platform with advanced targeting options, real-time bidding, and integration with Twitter's ecosystem. MoPub has gained popularity for its robust features, extensive network support, and seamless integration capabilities.

See also: Top 10 Mobile Advertising platforms
AdWhirl vs MoPub in our news:

2014. Facebook’s top ad seller Nanigans expands to Twitter’s MoPub



Nanigans, the leading Facebook Ads API tool responsible for managing $500 million in annual ad spend, has joined forces with mobile ad platform MoPub (owned by Twitter) to deliver advertisements across numerous mobile apps and websites. This collaboration highlights the growing appeal of MoPub to advertisers seeking publishers for their campaigns. Nanigans operates on a SaaS model, charging advertisers an annual subscription fee based on their ad spend, instead of inflating ad rates. Moreover, Nanigans leverages machine learning to forecast the lifetime value of customers acquired through its ads and optimizes for long-term revenue generation, prioritizing quality over the lowest-priced ads.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com