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AdWhirl vs Flurry
July 26, 2023 | Author: Sandeep Sharma
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AdWhirl is an advertising mediation platform for iPhone applications that allow developers to switch between ad networks on-the-fly. Use the AdWhirl technology to display ads from different ad networks in your Android and iPhone applications. Switch ad networks on the fly, all for free. With the source code available, you can see how it all works.
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Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
AdWhirl and Flurry are both mobile advertising platforms, but they have distinct differences in their ownership, features, and focus. AdWhirl is an open-source mobile advertising mediation platform that allows app developers to manage and optimize their ad inventory from multiple ad networks through a single integration. It provides flexibility in managing different ad networks and maximizing ad revenue. However, AdWhirl is no longer actively maintained or supported. Flurry, on the other hand, is a mobile analytics and advertising platform owned by Yahoo. It offers comprehensive analytics and reporting features to help developers understand user behavior and optimize their apps. Flurry also provides advertising solutions, allowing developers to monetize their apps through various ad formats.
See also: Top 10 Mobile Advertising platforms
See also: Top 10 Mobile Advertising platforms
AdWhirl vs Flurry in our news:
2015. Flurry to provide analytics for Apple Watch app developers
Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.
2014. Yahoo acquired mobile analytics service Flurry
Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.
