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AdMob vs iAd
July 26, 2023 | Author: Sandeep Sharma
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AdMob is a leading global mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads. Promote your apps to hundreds of millions of smartphone and tablet app users across the AdMob network. Cross-promote within your own apps for free with house ads.
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iAd is Apple's advertising platform. We help businesses find the right people and create the kind of advertising that captures attention and drives results.
AdMob and iAd are both mobile advertising platforms, but there are several key differences between them.
1. Platform Availability: AdMob is available on both Android and iOS platforms, making it accessible to a wider range of app developers. iAd, on the other hand, was exclusive to iOS and was discontinued by Apple in 2016.
2. Integration: AdMob can be easily integrated into apps developed for multiple platforms, including iOS, Android, and even websites, providing developers with more flexibility. iAd was limited to iOS app integration only.
3. Ad Network: AdMob serves ads from various networks, including Google AdSense, providing a larger pool of advertisers and ad formats. iAd, on the other hand, relied solely on Apple's own advertising network.
4. Targeting Capabilities: AdMob offers advanced targeting options, such as demographics, location, and user interests, allowing advertisers to reach their desired audience effectively. iAd had limited targeting capabilities compared to AdMob.
5. Revenue Sharing: AdMob offers developers a revenue-sharing model, allowing them to earn money by displaying ads in their apps. iAd had a similar revenue-sharing model, but it required a higher minimum threshold for payouts.
6. Ad Formats: AdMob supports a wide range of ad formats, including banners, interstitials, native ads, and rewarded videos. iAd focused mainly on rich media and interactive ad formats.
See also: Top 10 Mobile Advertising platforms
1. Platform Availability: AdMob is available on both Android and iOS platforms, making it accessible to a wider range of app developers. iAd, on the other hand, was exclusive to iOS and was discontinued by Apple in 2016.
2. Integration: AdMob can be easily integrated into apps developed for multiple platforms, including iOS, Android, and even websites, providing developers with more flexibility. iAd was limited to iOS app integration only.
3. Ad Network: AdMob serves ads from various networks, including Google AdSense, providing a larger pool of advertisers and ad formats. iAd, on the other hand, relied solely on Apple's own advertising network.
4. Targeting Capabilities: AdMob offers advanced targeting options, such as demographics, location, and user interests, allowing advertisers to reach their desired audience effectively. iAd had limited targeting capabilities compared to AdMob.
5. Revenue Sharing: AdMob offers developers a revenue-sharing model, allowing them to earn money by displaying ads in their apps. iAd had a similar revenue-sharing model, but it required a higher minimum threshold for payouts.
6. Ad Formats: AdMob supports a wide range of ad formats, including banners, interstitials, native ads, and rewarded videos. iAd focused mainly on rich media and interactive ad formats.
See also: Top 10 Mobile Advertising platforms
