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AdMob vs Nexage
July 26, 2023 | Author: Sandeep Sharma
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AdMob is a leading global mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads. Promote your apps to hundreds of millions of smartphone and tablet app users across the AdMob network. Cross-promote within your own apps for free with house ads.
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Nexage is the leading premium marketplace in mobile advertising, helping publishers & developers make money, while enabling media buyers to reach audience at scale.
AdMob and Nexage are both mobile advertising platforms, but they have distinct features and focuses.
AdMob, owned by Google, is a leading mobile advertising platform that provides a range of ad formats and targeting options to help businesses monetize their mobile apps. AdMob offers features like display ads, video ads, native ads, and rewarded ads, allowing businesses to integrate ads seamlessly into their apps. It also provides robust targeting capabilities, including demographic targeting, geographic targeting, and user interests, to reach the desired audience. AdMob benefits from Google's vast network of advertisers and advanced ad optimization algorithms, maximizing revenue potential for app developers.
Nexage, on the other hand, was a mobile advertising platform that focused on real-time bidding (RTB) and programmatic advertising. It provided a marketplace where advertisers and publishers could connect and trade mobile ad inventory in an automated and data-driven manner. Nexage's platform allowed advertisers to target specific audiences and optimize their ad campaigns based on performance data. However, it's important to note that Nexage was acquired by Millennial Media in 2014 and later integrated into Verizon Media's ad platform.
See also: Top 10 Mobile Advertising platforms
AdMob, owned by Google, is a leading mobile advertising platform that provides a range of ad formats and targeting options to help businesses monetize their mobile apps. AdMob offers features like display ads, video ads, native ads, and rewarded ads, allowing businesses to integrate ads seamlessly into their apps. It also provides robust targeting capabilities, including demographic targeting, geographic targeting, and user interests, to reach the desired audience. AdMob benefits from Google's vast network of advertisers and advanced ad optimization algorithms, maximizing revenue potential for app developers.
Nexage, on the other hand, was a mobile advertising platform that focused on real-time bidding (RTB) and programmatic advertising. It provided a marketplace where advertisers and publishers could connect and trade mobile ad inventory in an automated and data-driven manner. Nexage's platform allowed advertisers to target specific audiences and optimize their ad campaigns based on performance data. However, it's important to note that Nexage was acquired by Millennial Media in 2014 and later integrated into Verizon Media's ad platform.
See also: Top 10 Mobile Advertising platforms
