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AdMob vs InMobi
July 26, 2023 | Author: Sandeep Sharma
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AdMob is a leading global mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads. Promote your apps to hundreds of millions of smartphone and tablet app users across the AdMob network. Cross-promote within your own apps for free with house ads.
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InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. With an extensive range of ad formats, analytics and monetization tools for your app business. InMobi Guaranteed Outcomes, based on advanced machine learning algorithms and predictive sciences, offers you an industry-first guarantee on your mobile campaign's outcome
AdMob and InMobi are both prominent mobile advertising platforms, but they have several key differences:
1. Ownership and Network: AdMob is owned by Google and leverages its extensive network of advertisers and publishers, providing access to a vast pool of ad inventory. InMobi, on the other hand, is an independent ad network with its own network of advertisers and publishers, offering a different set of advertising opportunities.
2. Reach and Audience: AdMob benefits from Google's wide reach and global presence, enabling advertisers to access a large audience across various platforms and regions. InMobi also has a global reach but may have a different network of publishers and audience demographics, which can be advantageous for advertisers targeting specific regions or niches.
3. Ad Formats and Features: Both platforms offer a range of ad formats, including banners, interstitials, rewarded videos, and native ads. However, the specific features and customization options may vary between AdMob and InMobi. AdMob integrates seamlessly with Google services and provides advanced targeting options based on Google's user data. InMobi offers unique ad formats, such as interactive and rich media ads, and focuses on providing customized ad experiences for users.
4. Revenue Models: AdMob offers various revenue models, such as cost-per-click (CPC) and cost-per-thousand-impressions (CPM), allowing developers and publishers to choose the most suitable monetization strategy for their apps. InMobi primarily operates on a performance-based revenue model, such as cost-per-install (CPI), where advertisers pay for each app install generated through the ad campaigns.
5. Integration and Platform Support: AdMob supports both Android and iOS platforms, making it accessible to a wide range of app developers. It provides seamless integration with Google services, which can be beneficial for developers already utilizing Google's ecosystem. InMobi also supports both platforms and offers integration with various app development frameworks, ensuring compatibility with different environments.
See also: Top 10 Mobile Advertising platforms
1. Ownership and Network: AdMob is owned by Google and leverages its extensive network of advertisers and publishers, providing access to a vast pool of ad inventory. InMobi, on the other hand, is an independent ad network with its own network of advertisers and publishers, offering a different set of advertising opportunities.
2. Reach and Audience: AdMob benefits from Google's wide reach and global presence, enabling advertisers to access a large audience across various platforms and regions. InMobi also has a global reach but may have a different network of publishers and audience demographics, which can be advantageous for advertisers targeting specific regions or niches.
3. Ad Formats and Features: Both platforms offer a range of ad formats, including banners, interstitials, rewarded videos, and native ads. However, the specific features and customization options may vary between AdMob and InMobi. AdMob integrates seamlessly with Google services and provides advanced targeting options based on Google's user data. InMobi offers unique ad formats, such as interactive and rich media ads, and focuses on providing customized ad experiences for users.
4. Revenue Models: AdMob offers various revenue models, such as cost-per-click (CPC) and cost-per-thousand-impressions (CPM), allowing developers and publishers to choose the most suitable monetization strategy for their apps. InMobi primarily operates on a performance-based revenue model, such as cost-per-install (CPI), where advertisers pay for each app install generated through the ad campaigns.
5. Integration and Platform Support: AdMob supports both Android and iOS platforms, making it accessible to a wide range of app developers. It provides seamless integration with Google services, which can be beneficial for developers already utilizing Google's ecosystem. InMobi also supports both platforms and offers integration with various app development frameworks, ensuring compatibility with different environments.
See also: Top 10 Mobile Advertising platforms
