AdMob vs AdWhirl

July 26, 2023 | Author: Sandeep Sharma
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AdMob
AdMob is a leading global mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads. Promote your apps to hundreds of millions of smartphone and tablet app users across the AdMob network. Cross-promote within your own apps for free with house ads.
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AdWhirl
AdWhirl is an advertising mediation platform for iPhone applications that allow developers to switch between ad networks on-the-fly. Use the AdWhirl technology to display ads from different ad networks in your Android and iPhone applications. Switch ad networks on the fly, all for free. With the source code available, you can see how it all works.
AdMob and AdWhirl are both mobile advertising platforms, but they have distinct differences in their ownership, features, and approach.

AdMob, owned by Google, is one of the largest and most popular mobile advertising platforms. It provides a comprehensive suite of features for app developers to monetize their apps through various ad formats, including banners, interstitials, rewarded video ads, and native ads. AdMob offers powerful targeting options, robust analytics, and optimization tools to maximize ad revenue. It integrates seamlessly with other Google services, such as Google AdSense and Google Analytics, providing access to a vast network of advertisers and a wide reach.

AdWhirl, on the other hand, is an open-source mobile advertising mediation platform. It acts as a mediator between app developers and multiple ad networks, allowing developers to manage and optimize their ad inventory from different ad networks through a single integration. AdWhirl provides flexibility in managing and prioritizing ad networks, optimizing fill rates, and maximizing ad revenue. However, it's important to note that AdWhirl is no longer actively maintained or supported, and developers are encouraged to use alternative mediation platforms.

See also: Top 10 Mobile Advertising platforms
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com