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ActiveCampaign vs Zoho Marketing Automation
November 12, 2023 | Author: Sandeep Sharma
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Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
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Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.
ActiveCampaign and Zoho Marketing Automation are robust marketing automation platforms, each with its unique features and strengths. ActiveCampaign stands out for its advanced automation capabilities, offering a user-friendly interface combined with powerful tools for creating complex workflows and personalized customer journeys. It excels in email marketing, automation, and customer engagement, making it a preferred choice for businesses looking to nurture leads and build personalized relationships. Zoho Marketing Automation, part of the Zoho suite, provides a comprehensive solution with features spanning email marketing, social media management, and lead generation. Zoho's strength lies in its seamless integration with other Zoho applications, offering a unified ecosystem for marketing, sales, and customer relationship management.
See also: Top 10 Email Marketing Solutions
See also: Top 10 Email Marketing Solutions
ActiveCampaign vs Zoho Marketing Automation in our news:
2021. Zoho MarketingHub is now Zoho Marketing Automation
Zoho has recently rebranded its marketing software, MarketingHub, as Zoho Marketing Automation. Zoho Marketing Automation remains an all-in-one solution, incorporating the functionalities of various marketing tools to deliver a seamless multichannel experience. This rebranding reflects the significant updates Zoho has planned for the product. In the near future, Zoho will introduce new and refined features, aiming to proactively innovate and invest in creating simple yet effective automation techniques. These enhancements will empower modern marketers to communicate the right message at the right time, utilizing the appropriate platforms.
2021. SMB email marketing platform ActiveCampaign raises $240M
Having successfully closed a $240 million funding round, ActiveCampaign has developed a "customer experience automation" platform that goes beyond running digital campaigns. Their platform automates follow-up processes to enhance sales and marketing efficiency. This aligns with the broader trend of incorporating automation, powered by cloud-based technology, to streamline repetitive tasks within businesses. For instance, in sales, ActiveCampaign enables e-commerce businesses to identify instances where logged-in customers may have abandoned their site visit before completing a purchase for a product they had already searched, clicked on, or added to their cart. In such cases, the platform sends reminder emails to customers, offering alternative options and follow-ups, in an effort to address distractions or second thoughts and potentially sway their decision.
