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ActiveCampaign vs Mailjet
November 12, 2023 | Author: Sandeep Sharma
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Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
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Cloud Emailing by Mailjet. Create, send and track your marketing and transactional emails. Easy SMTP integration & cheap rates: boost your deliverability now. Our unique algorithm boosts your deliverability and our platform provides in-depth insight so you can optimize more than ever.
ActiveCampaign and Mailjet are both prominent email marketing platforms, but they cater to different user needs and offer distinct features. ActiveCampaign is known for its robust marketing automation capabilities and advanced customer relationship management (CRM) features. It provides sophisticated automation workflows, behavior-based segmentation, and personalized content, making it an excellent choice for businesses seeking highly targeted and automated customer engagement. ActiveCampaign's CRM integration allows for seamless connection between sales and marketing efforts, providing a comprehensive view of customer interactions. On the other hand, Mailjet is recognized for its reliable email deliverability and transactional email capabilities, making it a preferred choice for businesses and developers seeking to ensure successful delivery of transactional emails, such as order confirmations and account notifications. Mailjet also offers marketing automation features and audience segmentation options, but its primary focus is on delivering transactional emails and effective email campaigns.
See also: Top 10 Email Marketing Solutions
See also: Top 10 Email Marketing Solutions
ActiveCampaign vs Mailjet in our news:
2021. SMB email marketing platform ActiveCampaign raises $240M
Having successfully closed a $240 million funding round, ActiveCampaign has developed a "customer experience automation" platform that goes beyond running digital campaigns. Their platform automates follow-up processes to enhance sales and marketing efficiency. This aligns with the broader trend of incorporating automation, powered by cloud-based technology, to streamline repetitive tasks within businesses. For instance, in sales, ActiveCampaign enables e-commerce businesses to identify instances where logged-in customers may have abandoned their site visit before completing a purchase for a product they had already searched, clicked on, or added to their cart. In such cases, the platform sends reminder emails to customers, offering alternative options and follow-ups, in an effort to address distractions or second thoughts and potentially sway their decision.
2015. Email marketing solution Mailjet gets $11 million
French startup Mailjet has recently secured $11 million in funding for its versatile email delivery service, catering to both marketing campaigns and transactional emails. What sets Mailjet apart is its ability to effectively address both markets: marketing and transactional. When it comes to transactional email services, reliability in terms of API functionality and prompt delivery is crucial. Mailjet initially focused on providing exceptional transactional email services. On the other hand, marketing email services require the capability to send a high volume of emails, even if it takes a few minutes to accomplish. They also need to establish a reputable relationship with major email providers like Google, Microsoft, and Yahoo to prevent newsletters from being flagged as spam. Additionally, Mailjet offers tools to customize the design of emails, further enhancing the marketing email experience.
