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ActiveCampaign vs DotMailer
November 12, 2023 | Author: Sandeep Sharma
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Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
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Email Marketing and Marketing Automation from dotMailer. World class solutions for SMEs, retailers and big brands, with over 70000 users in 150 countries. With dotMailer, advanced tasks become fast tasks and your and your team’s time becomes freed up to do more of the strategic analysis and thinking that drives business growth.
ActiveCampaign and DotMailer, now rebranded as dotdigital, are both robust marketing automation platforms, but they offer distinct features and serve different user needs. ActiveCampaign is known for its advanced marketing automation capabilities and comprehensive customer relationship management (CRM) features. It provides sophisticated automation workflows, behavior-based segmentation, and personalized content, making it an excellent choice for businesses seeking highly targeted and automated customer engagement. ActiveCampaign's CRM integration allows for a seamless connection between sales and marketing efforts, providing a comprehensive view of customer interactions. On the other hand, dotdigital is recognized for its comprehensive email marketing features and automation capabilities. It offers a drag-and-drop editor, advanced segmentation, and automation workflows, enabling users to create and manage effective email campaigns. dotdigital's platform also integrates with various eCommerce platforms, making it an ideal choice for businesses seeking a comprehensive marketing automation solution tailored for eCommerce needs.
See also: Top 10 Email Marketing Solutions
See also: Top 10 Email Marketing Solutions
ActiveCampaign vs DotMailer in our news:
2021. SMB email marketing platform ActiveCampaign raises $240M
Having successfully closed a $240 million funding round, ActiveCampaign has developed a "customer experience automation" platform that goes beyond running digital campaigns. Their platform automates follow-up processes to enhance sales and marketing efficiency. This aligns with the broader trend of incorporating automation, powered by cloud-based technology, to streamline repetitive tasks within businesses. For instance, in sales, ActiveCampaign enables e-commerce businesses to identify instances where logged-in customers may have abandoned their site visit before completing a purchase for a product they had already searched, clicked on, or added to their cart. In such cases, the platform sends reminder emails to customers, offering alternative options and follow-ups, in an effort to address distractions or second thoughts and potentially sway their decision.
