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360 Total Security vs Avira
November 22, 2023 | Author: Michael Stromann
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Chinese antivirus. 360 Total Security is a leader in Cybersecurity software. With a billion active internet users, 360 has earned a strong reputation for excellence.
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Avira Free Antivirus is an award-winning product that provides comprehensive protection against all types of threats, secures your data, protects your privacy and ensures your PC remains virus-free.
360 Total Security and Avira are two antivirus solutions with distinct features and approaches to cybersecurity. 360 Total Security is known for its multi-engine protection, combining various antivirus engines, including its proprietary QVMII engine, Bitdefender, and Avira. This approach aims to provide a comprehensive defense against a wide range of threats. In addition to antivirus features, 360 Total Security includes system optimization tools and a sandbox for enhanced security. Avira, on the other hand, is recognized for its powerful antivirus engine with a strong focus on malware detection and removal. Avira often emphasizes simplicity and efficiency, offering users a straightforward and user-friendly interface.
See also: Top 10 Antivirus Software
See also: Top 10 Antivirus Software
360 Total Security vs Avira in our news:
2020. Norton acquires Avira for $360M
NortonLifeLock has recently announced its acquisition of the German security firm Avira in an all-cash deal valued at approximately $360 million. NortonLifeLock emerged as an independent company just last year when Broadcom acquired Symantec's enterprise security business for nearly $11 billion. Today, NortonLifeLock is a publicly traded company with a market capitalization of around $11.5 billion. Prior to the acquisition, Avira operated as a bootstrapped tech business, primarily focusing on security software for consumers. Similar to Norton, Avira offers anti-virus software among its product portfolio. Avira boasts a substantial customer base, with millions of users and approximately 30 million secured devices, including 1.5 million paying customers. Avira's successful business model revolves around a freemium approach, which Norton intends to preserve moving forward.
2020. German security firm Avira has been acquired by Investcorp
Avira, a cybersecurity company based in Germany specializing in antivirus, identity management, and other related tools for both consumers and as a white-label solution offered by several prominent tech brands, has been acquired by Investcorp Technology Partners, the private equity division of Investcorp Bank. Investcorp aims to support Avira in its strategic plan of expanding through acquisitions as part of a broader security consolidation strategy. The objective is to facilitate the growth of Avira's product portfolio and, more importantly, its global presence. Currently, Avira operates in Asia, Europe, and to a lesser extent in the US, while Investcorp's extensive business network extends into the Middle East, providing opportunities for further geographical expansion.
